Why did we become "Twenty Five" briefly about the important:
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Since 2025, "Yakovlevsky Design" has officially became "Twenty Five". A new name is not just a reduction or change of font. This is a reflection of our path, philosophy and the future to which we are going.

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Why did we decide to change the name
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We wore the name "Yakovlevsky Design" with pride. It was the surname of the founder and a symbol of trust for many of our customers. However, as they grow and enter international markets, we increasingly faced the fact that the name is difficult to remember and pronounced. We wanted our brand to sound easier, brighter and easier to perceive - especially by ear.

Who are we and for whom we work
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"25" is an international creative company. We create large -scale projects at the junction of art, technology and design: from museum installations to fashion shows, from city events to immersive shows. Our customers are people of action: producers, curators, architects, marketers, artists, integrators and many others. And our viewers and participants are inspired and curious young people to whom we strive to give new experience and emotions.

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How the name "Twenty Five" or just "25" appeared:
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Designer Denis Bashev, with whom many years of cooperation, was responsible for developing a name and visual part. The process of rebranding took only two weeks. There was no torment of choice - there was an accurate hit.
The new name was born from the game with meanings and forms:
• The letter y (the first letter Yakovlevsky) is the 25th in the English alphabet.
• If you turn the number 52, it turns out 25 - and the numbers 2 and 5 are mirror and interchangeable.
• The game of mirrors is an important metaphor in our work: we often use reflections, bilateral images, dialogue between external and internal.
• The logo has also changed: now there are no letters, more symbols and plasticity in it.

Customer reaction
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We received a lot of reviews - from warm approval to unexpected interest:
"Why are the numbers turned upside down?"
"Why exactly 25?"
"Is this connected with the Bible? After all, 2 5 = 7 is a magic number, with a hint of sacredness?"
This is exactly what we wanted: so that the name causes questions, emotions, remembered and forced to look a little deeper.


What's next?
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We expect a new name:
- will become recognizable in different countries
- It will be easy to pronounce and remember
- will open new horizons and collaborations
- Save the spirit that we carry in every project: beauty, meaning and accuracy of execution
"Twenty Five" is not just a name. This is a code, reflection, transformation. This is a step forward - and deeper.